Real Estate Marketing in Mumbai Shifting from Traditional to Digital

The world has witnessed a paradigm shift from traditional marketing to digital marketing in the last few decades. This transition has shown its prominence on things like email communications, web tracking, Pay Per Click (PPC), and Search Engine Optimization (SEO). Digital Marketing has emerged as one of the most effective tools in the field of marketing that is instrumental at engaging clients and generating leads. Apparently, online marketing has brought a big revolution in the real estate sector as well. The industry in India has started taking a progressive step as a part of Digital India. Suppose that you are on a look out for flats in Vikhroli and there is no specific digital media available to give you a clear picture. In this case, the search for a perfect home gets stagnant in the absence of adequate information about the property.

Digital Marketing has brought a major revolution in the realty sector. The contribution of this type of marketing has helped the unorganized sector to evolve multifold. Shifting from conventional ways of marketing like hoardings, bills and pamphlets into adopting modern day marketing that includes digital media platforms to promote realty properties, the industry has become matured enough to accept the change.

Benefits of Digital Marketing in Real Estate

As per a survey conducted by Assocham projects, Indian real estate firms spend approximately Rs. 2,500 crore per annum on advertisement out of which 25 per cent is affixed for digital marketing. Apart from increasing the relevance and efficiency of real estate business, it also helps in raising the level of visibility on search engines and social media platforms.

"Not only do you have to have content in your digital and inbound real estate marketing strategies, but content that gets an LOL, gets read, noticed, shared, clicked and commented on is how YOU make a human connection in today's noisy multi-device world."

- Laura Monroe

Unlike old media, promotional data is conveniently accessible at customer's will in the present scenario. Moreover, running online ads and campaigns has proven to be more budget friendly than 1 BHK In Vikhroli or 2 BHK In Vikhroli without spending extravagantly.

any other form of marketing. For instance, one can easily experiment with long term and short term PPC campaigns for

Digital Solutions for Real Estate Marketing in India

Going by the latest trend, it has become obligatory for every organization in the sector to grow their online presence that must be developed and optimized through integrated digital marketing solutions. Moreover, the dynamic approach adopted in this regard helps home buyers, who are searching for reliable brokers, dealers, projects, and online sellers. This makes the digital marketing, a worthwhile avenue for real estate sector.

Even the most well-known real estate developers like Godrej the trees consider digital marketing to be the most powerful method to influence their online presence. They understand the impact of digital media in generating higher returns for their business via social media ads, which also helps them to interact with their customers. Furthermore, with tremendous increase in the use of portable devices, digital marketing is the perfect platform that guarantees more ROI across several brands, categories or sectors.